Marketing & Media Relations Solutions
for Beauty, Health, & Wellness Brands
More Visibility. More Clients.
PR & Marketing That Drives Results.
READY TO STAND OUT FROM THE COMPETITION?
HOW WE HELP
Our full suite of integrated marketing solutions is designed to position your brand as the go-to choice in your industry, helping you hit your revenue and growth goals.
Through strategic brand positioning, targeted digital campaigns, and community engagement, we take the guesswork out of marketing and media relations so you can focus on delivering top-tier client experiences.
Branding & storytelling that makes your business unforgettable.
Strategic PR & media outreach to get you featured in local publications.
Social media & digital marketing to grow your audience and engagement.
Influencer marketing campaigns to amplify your brand’s reach and build trust with your ideal audience.
HOW IT WORKS
We believe in a strategic, results-driven approach to marketing.
Our process is designed to fully understand your business, develop customized strategies, and continually optimize for success.
From the initial discovery to ongoing analysis, we’re with you every step of the way to ensure your goals are met and your business thrives.
Discovery Call: We begin with a comprehensive discussion to understand your business, industry, challenges, and goals—both short-term and long-term. We also assess your competition to uncover gaps and opportunities.
Strategy & Tactics Proposal: Following our deep dive, we schedule another call to present tailored strategies and tactics designed to meet your unique needs and help you achieve your goals.
Kickoff & Implementation: Once the plan is approved, we move into the execution phase. We’ll be in constant communication, ensuring everything aligns with your vision and runs smoothly.
Ongoing Optimization: Through weekly check-ins and monthly reports, we track progress, analyze results, and continuously optimize our approach. We ensure our marketing efforts deliver measurable success by testing what works and adjusting what doesn’t.
WHY WORK WITH US
With experience in the beauty, wellness, and personal development industries, we've worked with life coaches, estheticians, dermatology practices, and wellness centers.
Our tailored strategies ensure your business gets the visibility, credibility, and growth it deserves.
Proven experience in beauty & wellness marketing.
Tailored strategies for YOUR unique business.
A track record of securing media features and increasing brand visibility.
SUCCESS STORIES
Louise Long, The Reiki Esthetician at Love & Balance Healing
“Elisabeth and her team are so amazing, I don't even know where to begin. The passion she has for her work and helping businesses is evident. She is personable, professional, knowledgeable, and understanding. Her ability to tell a story to connect and resonate with an audience while remaining authentic is a gift. I worked with Elisabeth one-on-one and the information she provided was too valuable to keep to myself. I invited her to join my business commune as a guest expert speaker and the attendees could not stop raving about her.“
Petra Fox, Life Coach
"Babette Communications is getting us ready for our upcoming event, and we couldn’t be more excited! If you’re looking for a publicist who gets results, I highly recommend them!"
Meet Elisabeth Castera, Founder & CEO of Babette Communications
Elisabeth Castera is the founder and CEO of Babette Communications, a marketing and public relations agency specializing in helping beauty, health, and wellness businesses grow.
With over 15 years of experience in marketing and communications, Elisabeth has worked with a diverse range of clients, from entrepreneurs and nonprofits to small businesses. She has partnered with leading brands and agencies, including Spotify, Viral Nation, Naeem Khan, and Frosch Travel, crafting impactful digital marketing campaigns, media relations strategies, and event marketing initiatives. Her work has earned her clients features in major publications such as Adweek, Entrepreneur, Black Enterprise, and The Drum.
Elisabeth’s love for health and wellness has naturally led her to specialize in this field. She has worked with life coaches, estheticians, dermatologists, and medical professionals, helping them elevate their brand awareness, attract loyal clients, and stand out in a competitive market. Whether it’s media relations, content marketing, or event management, Elisabeth’s tailored approach has consistently delivered results.
