SIX-WEEK
MEDIA RELATIONS COACHING PROGRAM
A RESULTS-DRIVEN BOOT CAMP FOR AMBITIOUS BUSINESS OWNERS, ENTREPRENEURS, AND MARKETERS LOOKING TO ELEVATE THEIR BRAND VISIBILITY AND ATTRACT MORE CLIENTS.
This six-week coaching program will teach you the exact strategies for securing media coverage, building relationships with journalists and creators, and positioning yourself as an industry expert.
By the end of this program, you will:
✔️ Develop a strong press kit, pitch letter, and outreach templates for creators and journalists
✔️ Identify the right publications, podcasts, creators, and speaking opportunities to amplify your brand
✔️ Confidently pitch both journalists and aligned influencers to land features and collaborations
✔️ Know how to secure media coverage and creator partnerships that build credibility and attract opportunities
✔️ Leverage press and influencer content to grow your business and position yourself as an industry leader
SAVE MY SPOT!
YOU WILL LEARN ALL OF THIS…
Week 1: Understanding Media Relations & Assessing Your Readiness
✔️ What is media relations, and how is it beneficial?
✔️ The biggest myths about public relations
✔️ Are you ready for PR? (Brand clarity, online presence, and time commitment)
Week 2: Crafting a Compelling Media Story
✔️ How to develop a newsworthy angle for your brand
✔️ Turning your story into a powerful media narrative
✔️ Positioning new products or services for media coverage
Week 3: Building Your Media Toolkit
✔️ How to write a strong pitch letter that gets responses
✔️ What to include in a media kit (+ templates!)
✔️ Creating a targeted media list for outreach
Week 4: Pitching to Journalists & Creators
✔️ What journalists and creators look for in a great story or collaboration
✔️ The do’s and don’ts of pitching journalists and influencers
✔️ How to follow up with media professionals and creators
Week 5: How & When to Work with a PR Agency or Publicist
✔️ What a PR professional can do for your business
✔️ What to know before hiring a publicist or agency
✔️ When is the right time to invest in PR support?
Week 6: Expanding Your Visibility Beyond Press Features
✔️ How to secure podcast interviews, speaking engagements, and creator collaborations
✔️ Which media outlets and types of creators to target for your industry and audience
✔️ How to leverage press features and influencer content for long-term brand growth
Bonus Module: Leveraging Press Coverage for Business Growth
Once you secure media coverage, what’s next? Learn how to:
✔️ Repurpose media coverage for social media, email marketing & your website
✔️ Use PR wins to build credibility & attract new clients
✔️ Strengthen relationships with journalists and creators for ongoing press opportunities
Note: All sessions are pre-recorded. You will also receive two follow-up calls to ask questions and ensure you apply the strategies effectively.
Your final session will feature a special guest editor who will share insights on what they look for in a compelling pitch.
THIS PROGRAM IS FOR…
✔️ Entrepreneurs & Small Business Owners – Ready to increase brand awareness and land media features.
✔️ Marketers & PR Professionals – Looking to refine their media relations skills and secure press coverage.
✔️ Coaches & Consultants – Seeking to establish themselves as thought leaders through PR.
✔️ Startup Founders – Needing media visibility to grow their brand.
✔️ Creatives & Personal Brands – Wanting to leverage PR for credibility and audience growth.
✔️ Career Changers & PR Graduates – Exploring media relations and looking for practical, hands-on training.
No PR experience is required. This program is designed to help beginners and those with some media experience refine their strategy.
LAND MEDIA OPPORTUNITIES THAT ELEVATE YOUR BRAND & POSITION YOU AS A TRUSTED EXPERT.
MEET YOUR COACH
ELISABETH CASTERA
With over 15 years of experience in public relations and marketing, Elisabeth has helped entrepreneurs, small businesses, and brands land media coverage in major publications like Adweek, Black Enterprise, Entrepreneur, The Drum, and more.
She has worked with top agencies and brands, including Spotify, Viral Nation, and Naeem Khan, to craft compelling narratives that get attention.
This six-week Media Relations Coaching Program is designed to give business owners, marketers, and aspiring PR pros the strategies, tools, and confidence to secure their press coverage—without relying on expensive agencies.
If you’re ready to increase your brand visibility, attract more opportunities, and position yourself as a thought leader, let’s get started!
