SIX-WEEK
MEDIA RELATIONS COACHING PROGRAM
A RESULTS-DRIVEN BOOT CAMP FOR AMBITIOUS BUSINESS OWNERS, ENTREPRENEURS, AND MARKETERS LOOKING TO ELEVATE THEIR BRAND VISIBILITY AND ATTRACT MORE CLIENTS.
This six-week coaching program will teach you the exact strategies for securing media coverage, building relationships with journalists and creators, and positioning yourself as an industry expert.
By the end of this program, you will:
✔️ Develop a strong press kit, pitch letter, and outreach templates for creators and journalists
✔️ Identify the right publications, podcasts, creators, and speaking opportunities to amplify your brand
✔️ Confidently pitch both journalists and aligned influencers to land features and collaborations
✔️ Know how to secure media coverage and creator partnerships that build credibility and attract opportunities
✔️ Leverage press and influencer content to grow your business and position yourself as an industry leader
SAVE MY SPOT!
YOU WILL LEARN ALL OF THIS…
Week 1: Crafting a Compelling Media Story
✔️ How to develop a newsworthy angle for your brand
✔️ Turning your story into a powerful media narrative
✔️ Positioning new products or services for media coverage
✔️ Understanding what makes a story timely, relevant, and pitch-worthy
Week 2: Building Your Media List
✔️ How to identify the right journalists, editors, and creators for your brand
✔️ Where to find media contacts and how to organize your outreach
✔️ Understanding the difference between trade, local, national, and digital media
✔️ How to research what a journalist covers before you ever hit send
✔️ Tools and templates to build and manage your media list efficiently
Week 3: Building Your Media Toolkit
✔️ What to include in a media kit and how to make it press-ready
✔️ How to gather and present data, stats, and visuals that strengthen your pitch
✔️ What to include on your press page so media can find everything they need
✔️ Understanding the difference between a media kit, a press release, and a pitch letter
Week 4: Pitching to Journalists & Creators
✔️ What journalists and creators look for in a great story or collaboration
✔️ How to write a strong pitch letter that gets responses
✔️ The do’s and don’ts of pitching journalists and influencers
✔️ How to follow up with media professionals and creators
✔️ Personalized pitch review and feedback
Week 5: Leveraging Press Coverage for Business Growth
Once you secure media coverage, what's next?
✔️ How earned media helps AI recommend your brand, and how to use your coverage to strengthen your digital footprint, build credibility, and attract new clients
✔️ How to repurpose media coverage for social media, email marketing, and your website
✔️ How to track and measure the impact of your media coverage
Week 6: Q&A with a Special Guest Editor
✔️ How to secure podcast interviews, speaking engagements, and creator collaborations
✔️ Which media outlets and types of creators to target for your industry and audience
✔️ How to leverage press features and influencer content for long-term brand growth
Bonus: Strategy Session
A personalized 1:1 session to review your media strategy, refine your pitch, and map out your next steps for getting coverage.
Your final session will feature a special guest editor who will share insights on what they look for in a compelling pitch.
THIS PROGRAM IS FOR…
✔️ Entrepreneurs & Small Business Owners – Ready to increase brand awareness and land media features.
✔️ Marketers & PR Professionals – Looking to refine their media relations skills and secure press coverage for their brands or clients.
✔️ Coaches & Consultants – Seeking to establish themselves as thought leaders through earned media.
✔️ Startup Founders – Needing media visibility to build credibility, attract investors, and accelerate brand growth.
✔️ Creatives & Personal Brands – Ready to use PR as a tool for credibility, audience expansion, and long-term influence.
✔️ Career Changers & PR Graduates – Exploring media relations and looking for practical, hands-on training.
✔️ HR, Communications & Corporate Teams – Looking to equip employees and executives to represent their brand, build thought leadership, and strengthen employer visibility.
No PR experience is required. This program is designed to help beginners and those with some media experience refine their strategy.
SECURE MEDIA OPPORTUNITIES THAT ELEVATE YOUR BRAND & POSITION YOU AS A TRUSTED EXPERT.
MEET YOUR COACH
ELISABETH CASTERA
With over 10 years of experience in public relations and marketing, Elisabeth has helped entrepreneurs, small businesses, and brands secure media coverage in major publications such as Adweek, Forbes, Black Enterprise, Entrepreneur, and more.
She has worked with top agencies and brands, including Spotify, Viral Nation, and Naeem Khan, to craft compelling narratives that get attention.
This six-week Media Relations Coaching Program is designed to give business owners, marketers, and aspiring PR pros the strategies, tools, and confidence to secure their press coverage—without relying on expensive agencies.
If you’re ready to increase your brand visibility, attract more opportunities, and position yourself as a thought leader, let’s get started!
PUBLICATIONS OUR CLIENTS HAVE BEEN FEATURED IN
WHAT CLIENTS ARE SAYING
Frequently Asked Questions
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Not at all. You'll learn everything from how to craft your media story to how to build your media list and pitch journalists and creators, step by step, with personalized feedback along the way.
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A PR agency pitches on your behalf and when the contract ends, so does the coverage. This program teaches you how to do it yourself, so you own the skill, the relationships, and the results long after the 6 weeks are over. You'll walk away press-ready and independent.
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Each week includes a one-hour live group coaching session plus time to complete any assignments and outreach. Sessions will be recorded so you can revisit them at any time.
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You'll have access to a private community where you can ask questions, share wins, and get support between sessions. And as a pilot founding member, you'll also have a direct line to me throughout the program.
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No ethical PR professional guarantees coverage, and if someone tells you they can, walk away. What I guarantee is you'll have the strategy, the story, and the pitches that give you the best possible shot. Coverage is ultimately the journalist's decision. Your job is to make it easy for them to say yes.
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The start date will be confirmed once our founding cohort of 10 members is complete. When you secure your spot, you'll be the first to know. The sooner you join, the sooner we can get started, so don't wait!
